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Chic + Zen

Beauty Co.

Chic /SHēk/ + Zen Beauty is a retail beauty store / salon located in New York City. The intent was to combine the store environment with the consumers journey to create an effective design that conveys the new brand to the guest. The scope of work was to design and develop a new global prototype design while innovating though merchandise, sales process and operations. Prior to designing the space beauty retailer’s consumer research, positioning and intended costumer journey was evaluated. The goal was to create a brand development concept that is known for their modern, high‐fashion, and service oriented beauty experiences. It was essential to come up with a way to pull all the above brand and store elements together into a consistent message to the customer. This required strategic and innovative thinking in storefront design, interior design, planning merchandise presentation, lighting, and interior signage/graphics.

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